Water pricing and cost data: Getting the right numbers.
Moncur, James E.T., and Yu-Si Fok.
The data presented indicate that a substantial increase in water rates is often justified by real economic costs that are often partially hidden by standard accounting practice. Such a rate hike would provide each individual water consumer with a continuing and pervasive incentive to adjust his water use. The resulting conservation would stretch conventional sources of supply and forestall for many years the eventual necessity of developing desalination or other truly expensive sources.